Smart Destination Management-SMARTDEMA

Destination Management faces the challenge in an ever-changing environment, dominated by the new digital economy, with a tourist profile that is much more demanding and informed, hyperconnected and multi-channelled. Therefore a new training program on Digital Destination Management (SMARTDEMA) is needed to create and manage the new demanded digital experiences. The new training program enables to add/co-create/reinvent the city with layers of information and services that do not exist today.