ShaRa SBS

During 15 years of managing different fashion luxury brands in Turkey, I was always envious of Europe for the amount of tourists flowing into their stores and making considerable purchases.In Turkey the percentage of tourist fashion luxury spending was always between 20 to 32% of the total turnover. So with my teams we had to learn how to attract more locals and find ways to keep them.Today in Europe with all the drastic changes, a similar need has appeared, however creating strategies to attract locals has never been as easy thanks to the integration of technology into retail whether it is e-stores, interactive shopping, social media, online virtual store shopping, there are countless ways to make new fulfilling and meaningful shopping experiences

https://www.businessoffashion.com/articles/intelligence/the-age-of-uncertainty?utm_source=Subscribers&utm_campaign=8b02bb3c63-&utm_medium=email&utm_term=0_d2191372b3-8b02bb3c63-417101845

The Age of Uncertainty Shockwaves from crises on one side of the world can spread swiftly to the other, presenting a particular challenge for the emotionally-driven global luxury industry.