BK Designer

2ND DRIVE is an innovative brand redefining mobility through a flexible, sustainable, and accessible car-sharing and rental service using second-hand vehicles.

I created a brand identity that reflects its mission: giving a second life to cars through flexible, eco-conscious mobility. The logo captures motion and simplicity, with a sharp “2” leading the way. A palette combining electric blue and charcoal black conveys innovation and trust.

This is the visual language of sustainable movement.