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Underground Performance

Underground Performance

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Achim Anscheidt, Director of BUGATTI Design, has been with the marque from Molsheim since 2004. Today, after 19 years of personally overseeing the stylistic evolution of the BUGATTI brand, an era ends. His identification with the brand’s history and his modern and timeless interpretation of its DNA helped establishing BUGATTI to what it is today - with hyper sports cars whose designs are as unique as their technology. BUGATTI has become the epitome of luxury through its eternality, elegance, materiality and craftsmanship. “I always wanted to make the famous BUGATTI patrons proud – especially Ettore Bugatti and his son Jean, but also Romano Artioli and the late Ferdinand Piëch,” explains Anscheidt. “Notably Jean served as a source of inspiration for me with his stylistic vision. He was such a visionary of form and style. I wanted to develop modern day BUGATTI models into crowning jewels of 21st century automotive excellence.” The essence of the founding fathers of BUGATTI has been perfectly captured in an envious back-catalogue of revered automotive designs by Achim Anscheidt. He has created an instantly recognizable BUGATTI identity that simultaneously evokes a sense of wonder in everyone that sees a BUGATTI on the road; deliberately elegant and free from overly aggressive lines. Anscheidt will remain a senior advisor to Bugatti Rimac CEO, Mate Rimac. His long-standing deputy, Frank Heyl, becomes the new Bugatti Director of Design. #BUGATTI #AchimAnscheidt – WLTP: http://bugatti.link/consumption 03/08/2023

Achim Anscheidt, Director of BUGATTI Design, has been with the marque from Molsheim since 2004. Today, after 19 years of personally overseeing the stylistic evolution of the BUGATTI brand, an era ends. His identification with the brand’s history and his modern and timeless interpretation of its DNA helped establishing BUGATTI to what it is today - with hyper sports cars whose designs are as unique as their technology. BUGATTI has become the epitome of luxury through its eternality, elegance, materiality and craftsmanship. “I always wanted to make the famous BUGATTI patrons proud – especially Ettore Bugatti and his son Jean, but also Romano Artioli and the late Ferdinand Piëch,” explains Anscheidt. “Notably Jean served as a source of inspiration for me with his stylistic vision. He was such a visionary of form and style. I wanted to develop modern day BUGATTI models into crowning jewels of 21st century automotive excellence.” The essence of the founding fathers of BUGATTI has been perfectly captured in an envious back-catalogue of revered automotive designs by Achim Anscheidt. He has created an instantly recognizable BUGATTI identity that simultaneously evokes a sense of wonder in everyone that sees a BUGATTI on the road; deliberately elegant and free from overly aggressive lines. Anscheidt will remain a senior advisor to Bugatti Rimac CEO, Mate Rimac. His long-standing deputy, Frank Heyl, becomes the new Bugatti Director of Design. #BUGATTI #AchimAnscheidt – WLTP: http://bugatti.link/consumption

02/09/2022

Mercedes Benz

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