ILAW ASIA

Safeguarding Your IP: Why Early Trademark Registration is Key for Market Entry in Indonesia and Thailand

Thai entrepreneurs and brand owners looking to expand into ASEAN markets should not overlook Indonesia—one of the region’s most important destinations. With its First‑to‑File system, the principle is simple: whoever files first secures the rights.

ILAWASIA, together with ADCO Law, a leading Indonesian law firm, invites you to join a special Microwebinar under the topic: Safeguarding Your IP: Why Early Trademark Registration is Key for Market Entry in Indonesia and Thailand

This special session will explore:
- New challenges facing Thai brands expanding into ASEAN, with practical strategies for cross‑border trademark registration and common pitfalls to avoid.
- Why Indonesia’s First‑to‑File system makes timing critical, and how filing early protects your brand from competitors or opportunistic registrants.

Speakers:
🎤 Adolf Martua Panggabean
Partner, ADCO Law Firm
(LegalOne Blue Ribbon: IP, Southeast Asia 2025)

🎤 Dr. Pollawat Suppattarasaet
Partner & Patent Attorney, ILAWASIA Co., Ltd.
(Recognized as AsiaIP Expert 2024–2025 by AsiaIP Magazine; listed among Trademark Prosecution and Strategy Individuals in Thailand by World Trademark Review; and featured in WIPR Leaders 2024–2025 by World Intellectual Property Review)

🎤 Thanapa Phetkireekul
Senior Associate & Patent Agent, ILAWASIA Co., Ltd.
(Listed among Trademark Prosecution and Strategy Individuals in Thailand by World Trademark Review 2024-2025)

📅 Friday, 19 June 2026
⏰ 10:00 – 11:00 AM
💻 Online via Microsoft Teams

Access Conditions:
1. Registration is required to attend the micro webinar.
2. Once registered, participants will receive the Microsoft Teams meeting link directly via the email address provided in the registration form.
3. Please ensure your email is entered correctly to avoid delivery issues.
4. The link will be sent at least 24 hours before the session.

Partners and Attorney featured in AsiaIP Experts Directory in Volume 17, Issue 10 of AsiaIP Magazine.

-Somphob Rodboon, ILAW Laos Partner, recognized as consecutive terms since 2023.
-Vicheka Lay, ILAW Cambodia Partner, recognized as consecutive terms since 2022.
-Htar Su May, ILAW Myanmar senior associate, recognized as consecutive terms since 2022.

This emphasized our strong experiences of our partner and attorney in cross-border transactional office.

Recently, our firm also ranked in various tier as firm category:
-ILAW Laos : Tier 1 : Trademark & Tier 2 : Patent
-ILAW Cambodia: Tier 2 : Trademark & Tier 2 : Patent

We are really pleased to announce that attorney Vicheka Lay, Partner of ILAW Cambodia Law Office has been appointed as an arbitrator of the Shanghai International Economic and Trade Arbitration Commission (Shanghai International Arbitration Center, 'SHIAC') for a term commencing on 1st May 2026 and expiring on 30th April 2031.

This is another milestone showing ILAWASIA’s commitment to international commercial arbitration and the alternative dispute resolutions.

ILAWASIA is proud to announce its continued recognition in Benchmark Litigation 2026, where the firm has been recognized as Tier 3 in Commercial and Transaction for the fourth consecutive term.

We are especially honored to celebrate the achievements of our distinguished lawyers:
• Somphob Rodboon, Managing Partner, has been ranked as a Litigation Star for the third consecutive term. His consistent recognition underscores his leadership, deep expertise, and proven track record in handling complex, high value disputes.

• Kridtaporn Sirisereephap, Senior Associate, has been recognized as a Future Star 2026 for the second consecutive term, reflecting her rising influence, innovative approach, and dedication to delivering outstanding results for clients.

These accolades reaffirm the strength of ILAWASIA’s litigation team and our ability to provide strategic, client focused solutions across the region. From cross border disputes to sector specific challenges, our lawyers combine technical excellence with practical insight to safeguard client interests.