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Instagram Stories and Reels typically cost 25-40% less to reach the same audience than Feed placements.
This is a direct reflection of where attention has shifted. Hotels still allocating the majority of creative and budget toward Feed placements may be paying a premium to appear in formats guests spend less time engaging with. Lower CPMs create more opportunities to test, learn, and scale without increasing spend.
How much of your Meta budget is currently optimized for Stories and Reels?
Meta reports 22% higher ROAS when advertisers use Advantage+ creative.
Creative automation is narrowing the gap between teams with massive production budgets and teams without.
Hotels that feed Advantage+ a strong creative library are seeing returns that used to take an in-house studio to produce.
How many creative variants is your hotel currently running through Advantage+?
25/05/2026
57% of travellers begin their hotel search on Google.
If your property does not appear in the first three results, the OTA wins by default. Search visibility is no longer optional. It is the foundation of every direct booking strategy.
When did you last audit your Google footprint?
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