Setup Type

🧁 NEW WORK: The redesigned Lina by Sedita has been on store shelves for some time now, so you’ve probably seen it already if you’re in SK/CZ area. Here’s a look behind the scenes of the collaboration between Pergamen Design Studio and Setup Type on its new visual identity.

Although the name Lina consists of only four letters, the path to its final form was more complex than it might seem. We explored three initial concepts, two of which were further developed through four rounds of iterations each. The biggest challenge was finding the right structure and proportions for the capital L, since in handwritten form it closely resembles the letters S and Z. In the end, we chose the simplest construction variant and detached the lowercase letters, making the final wordmark clean and compact, yet still expressive and engaging, without compromising legibility.

The brand is supported by the new packaging designed by Pergamen Design Studio, featuring a dominant blue and a unique accent color with a distinct illustration for each flavor.

🏆 Zed Icons, my work for Typotheque, has been awarded the TDC Certificate for Typographic Excellence at the !

Zed Icons offers a collection of two thousand icons designed to transcend language barriers, providing clarity in situations where words or translations fall short. These icons are available in a variable range of weights, optical sizes, and visual styles, seamlessly aligning with the proportions of the user’s chosen typeface for a cohesive visual experience.

🙏 Thank you to the whole Typotheque team and especially Rafał Buchner who engineered the massive file into a single Zed Icons variable font.

See more online at https://www.typotheque.com/fonts/zed-icons