360 Karting

360 Karting

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21/05/2026

What is the right attraction mix around karting?

That was one of the key discussions during the LKA Summit conference panel led by Massimo Makovac from 360 Karting together with:

β€’ Evandro Di Matteo from Foodkart

β€’ Cody Browning from Supercharged Entertainment

β€’ StΓ©phane Fontaine from SpeedPark

β€’ Matteo Zanettin from Theway

The conversation focused on one major challenge in modern entertainment development.

How do you masterplan karting differently depending on the business model?

Because a karting venue designed for RIDE should not be planned the same way as a RENTAL or RACE model.

Each model requires a completely different balance between:

β€’ attraction mix
β€’ food & beverage positioning
β€’ customer flow
β€’ visibility
β€’ dwell time
β€’ audience targeting
β€’ operational logic
β€’ revenue strategy

For example:

A RIDE model thrives on accessibility, throughput, and strong integration with supporting attractions.

A RENTAL model needs balance between karting performance and broader FEC experiences.

A RACE model focuses much more on community, longer sessions, memberships, and competitive atmosphere.

That changes everything β€” from the layout itself to the surrounding business ecosystem.

The future of karting is no longer just about building tracks ...

It’s about designing complete entertainment environments around the right customer experience and business strategy.

That’s where masterplanning becomes critical!

Photos from 360 Karting's post 03/04/2026

Expanding to your 15th location? πŸš€

Expansion is no longer just about building a venue β€” it’s about handling complexity at scale.

Multiple contractors.
Unstable pricing.
Supply chain disruptions 🌍
Delays that push your opening date ⏳

And suddenly β€” your growth plan becomes unpredictable.

That’s the real challenge behind efficient expansion.

At 360 Karting, we approach this differently.

We don’t manage projects ...
We run a process-driven expansion system.

From design to procurement to installation β€” everything is structured, controlled, and repeatable.

One point of contact 🀝
Transparent daily project tracking πŸ“Š
Secured procurement despite geopolitical volatility
Installation timelines you can rely on

Even in uncertain times, projects move forward exactly as planned.

This is why Andretti Indoor Karting & Games chose us again.

Schaumburg is their 15th location πŸ‘

And once again, we are the partner delivering it ...
.. because they know exactly what they get.

Control.
Reliability.
And zero surprises.

This is what efficient expansion actually means - building without risk, without chaos, and without uncertainty.

For operators and investors, the impact is clear:

⚑ Faster openings
πŸ’° Cost certainty
πŸ‘ Full visibility at every stage
πŸ“ˆ A predictable path to scalable growth

When expansion reaches this level, what matters most is peace of mind.

And that’s exactly what we deliver β€” consistently, at scale.

Photos from 360 Karting's post 13/03/2026

🌍 In many cities, the biggest opportunities come from introducing an entertainment concept the market hasn’t seen before.

Belgrade is a vibrant city of more than 2 million people, with a strong culture of dining, nightlife and social gatherings. But modern family entertainment concepts are still relatively new to the market.

That created the perfect opportunity behind TurboMax Belgrade.

Several outdoor karting venues were already operating around the city ...

At first glance, entering the market might seem difficult. But the real opportunity wasn’t building another racing track.

It was creating a completely new entertainment format.

🏁 TurboMax Belgrade was designed as Serbia’s first indoor karting entertainment destination, bringing performance karting into a modern entertainment environment.

Instead of competing directly with outdoor venues, the project focused on differentiation and category creation.

⚑ The strategy:

β€’ Bring karting indoors
β€’ Make it safe, clean and silent with electric technology
β€’ Design a high-capacity racing experience
β€’ Surround it with complementary attractions and F&B
β€’ Create a repeat-visit entertainment destination

The result is a large-scale indoor electric karting facility with SWS (Sodi World Series) supported racing, modular track operations (2 track system) and additional attractions that transform the venue into a full entertainment ecosystem.

And this changes the economics completely!

πŸ“… Year-round operations keep sessions full regardless of weather.
🎯 Karting acts as the anchor attraction, driving visitors to activities like bocce, darts and food & beverage and soon also bowling.
πŸ‘¨β€πŸ‘©β€πŸ‘§β€πŸ‘¦ A much wider audience β€” from casual visitors and families to corporate events and racing enthusiasts.

The outcome:

πŸ“Š Up to 2Γ— higher revenue per mΒ² compared to traditional outdoor karting venues in the region.

More importantly, the project proves something many investors are starting to realize:

Karting is no longer just a racing activity!

When designed strategically, it becomes a powerful anchor attraction capable of activating entire entertainment destinations.

TurboMax Belgrade is now setting a new benchmark for indoor karting in the Balkans β€” and a strong example of how the right concept can unlock entirely new markets.

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