Digital One

Last month we introduced Linkone, our smart-link and analytics tool built specifically for music and playlist marketing. Since then, we’ve been focused on developing the next step: giving teams better performance insights, less manual work, and a clearer view of what actually drives follower growth.

Today, we’re rolling out a set of new features that move Linkone from “smart-link” to central performance hub:

• Real-time ad platform integrations
Campaign data such as impressions, reach, clicks, conversions, CPA, CTR, CR, quality scores, spend and budgets now feed directly into Linkone. No more spreadsheets. Live insight, tied to the link itself.

• Spotify follower growth & playlist analytics
We now track daily net follower growth and playlist performance, and automatically calculate Cost per Follower (CPF) at campaign level.

• Referral & UTM attribution
See exactly where traffic comes from, and which ads, ad sets, campaigns and placements perform best.

• Shareable and custom reporting
Create reports for teams, labels and artists that don’t require explanation or manual formatting.

Upcoming features...
We’re currently alpha-testing TikTok Conversions and Snapchat Conversions, with additional workflow and automation features in development.

🎉 A milestone worth noting: in just a month, Linkone has already served 1M unique visitors, resulting in over 670k conversions. In other words: a 67% average conversion rate in real campaigns, across multiple releases and playlists.

Full update here: https://digitalone.se/news/linkone-introducing-real-time-campaign-insights-and-spotify-integration

Through targeted conversion campaigns, we’ve helped Sound Pollution Store reach the ROAS of 19. ⚠️

The campaigns were built to increase sales through Sound Pollution’s webshop, with a special focus on vinyl records and merch.

By activating ads on Meta with precision targeting, we achieved an 19x return on ad spend.

👉 Want results like this? Let’s talk!

Contact us today
💌 [email protected]

Just in time for tomorrow’s Midsummer celebration, we’re excited to launch https://www.midsommarmusik.se - a website packed with recipes, quizzes, music recommendations, and much more to make your Midsummer even better! 🌼☀️🇸🇪

Midsummer is one of Sweden’s most cherished traditions, deeply rooted in our cultural heritage. It celebrates the summer solstice with flowers, dancing around the maypole, and gatherings with family and friends. (And just to be clear - it’s quite different from the eerie themes of the movie Midsommar!)

The purpose of this site is to be indexed by Google, boosting the ranking of our playlists on Spotify. We see great potential for this platform in the years ahead and are continuously developing similar sites both for our own initiatives and client projects.

This is just one of several initiatives we’re driving to strengthen our service. We look forward to creating more creative and engaging projects that enhance the music experience!

Learn more at https://www.rocket-playlist.com

Now it’s time to enjoy Midsummer!

How we hacked Christmas — in May 🎅

Why wait until December? In May, we launched a Christmas playlist campaign - and it worked.

With just a one-week test budget of 70 EUR, we reached:

✨ 294 unique listeners
✨ 195 new followers
✨ 2,800 total streams
✨ 9.52 streams per listener

That’s only 0.35 EUR per follower and 0.03 EUR per stream.

Turns out, the Christmas spirit works all year round - if you know how to play it right.

👉 Want results like this? Get in touch to book your own playlist campaign on Spotify.

💌 [email protected]

How we hacked Christmas — in May 🎅

Why wait until December? In May, we launched a Christmas playlist campaign - and it worked.

With just a one-week test budget of 70 EUR, we reached:

✨ 294 unique listeners
✨ 195 new followers
✨ 2,800 total streams
✨ 9.52 streams per listener

That’s only 0.35 EUR per follower and 0.03 EUR per stream.

Turns out, the Christmas spirit works all year round - if you know how to play it right.

👉 Want results like this? Get in touch to book your own playlist campaign on Spotify.

💌 [email protected]

🎧 Listen to the playlist here: https://open.spotify.com/playlist/0SQ3QII4wB60azkAMH5Wep?si=73fd6f04e8ee4c67

We’re proud to be working with (part of ) on playlist marketing. We provide services in digital marketing and playlist marketing to grow their audience and boost playlist streams.