iGoMoon

This week we're off to Dublin & our friends at HubSpot! Don't forget to check our socials this week to get all the news and information regarding this amazing and insightful trip ✈️

Team iGoMoon wishing you a super weekend! Be brave, stay crips & have fun 🤩

🎉 Happy International Workers' Day! 🌍 It's a celebration of labourers and the working classes that is promoted by the international labour movement, and occurs every year on 1 May (or the first Monday in May in some countries). Cheers to the workforce that keeps the world moving!

Why are we working with React and HubSpot? Well, the reasons are many, and here are some of them:

⚡️ Performance: React's fast rendering and efficient DOM manipulation contribute to better performance, enhancing the overall user experience on the HubSpot platform.

🎨 User Interface: React allows for the creation of sleek, responsive, and visually appealing user interfaces within the HubSpot CMS, improving the usability and engagement of the platform.

🧩 Modular Development: React's component-based architecture aligns with the modular approach to development, promoting code reusability and maintainability, which is beneficial for scaling and customizing the features within HubSpot.

🌐 Support for Single Page Applications (SPAs): React seamlessly supports the creation of dynamic single page applications, offering a smoother and more fluid user navigation experience on HubSpot.

🤝 Collaboration: React promotes collaboration and knowledge sharing among developers, fostering an environment for efficient teamwork when working on projects within HubSpot.

Want to know more? Reach out to us in the comments or send us a DM 😎

It's Monday morning! Did you have your morning coffee yet? ☕️ And how was your weekend? Did you think a lot about Henriks previous tips? If you haven't checked them out yet, you can find them on our socials!

We're at number 4 now, and this post is about how you actually can find the right contact details ☎️

Depending on what type of connection you are planning on doing, you might need to find a variety of contact details. This is a recurring issue for many and I would not say there is a simple answer 🙇🏽

I use a combination of whatever is out there at my disposal, as well as some smart segmentation softwares. There are plenty of prospecting tools such as LinkedIn navigator, and if you are planning on connecting over LinkedIn this is a perfect match 💙

Using a prospecting tool where you can create lists of your target companies by segmentation and combine this with the research affiliated with the ICP is a good start. It might not provide you with an email address or phone number, but there are tools for this as well.

Tips #3 from the man, the myth, the LEGEND Henrik Stålhand. Today he's serving you with a really sweet treat! And it is.. 🥁 value proposition!

If you've read Henriks previous tips when it comes to effective prospecting and connecting, you now know that you need to have an ICP and buyer persona. You also need to do the research, regarding their biggest internal and external challenges (this includes challenges for the companies and ICP/buyer persona). 👩‍🔧

When having all of this information, you probably have all the ingredients to connect, but you need to mix, match and combine this with your offering in a way that makes sense. In my opinion, this is much harder than it sounds. Trust towards sales people is generally low, which is why I believe that sharing value instead of pitching value works better. I like to think that you always start with being relevant and then build trust by staying relevant. Your research is what helps you stay relevant. 🥳

Something that helps me is the ”job-to-be-done” method. There is a classic example with someone buying a drill, but actually, that person is looking to get a hole in the wall 🕳️

So, for each buyer persona, what would be the ”hole in the wall” (value) that your offering provides? The hole is what is relevant, so I like to talk to them about just that.