Nepa

What do Ben & Jerry's 🍦, Tesla 🚙 and IKEA 🪑have in common? All three were among the most sustainable brands in a recent BrandTouch (a positioning analysis method from Nepa) study!

The study included 325 (!!) brands across three markets - United Kingdom, Sweden and Finland. Results show that consumers are willing to pay more, across all markets, for brands perceived as being sustainable.

Brands perceived as most sustainable:
- Sweden: GoGreen (by Lantmännen), Naturkompaniet AB, Änglamark (by Coop Sverige), IKEA, Tesla
- UK: Aveeno (by Johnson & Johnson), DOVE (by Unilever), Nature Valley (by General Mills), Magnum (by Unilever), Ben & Jerry's
- Finland: TBA

💡To find out more about BrandTouch or the study, reach out to [email protected].

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