Smart Funnels

Fitness & Health Coaches! How do you create tempting lead magnets?

1. Focus on target audience 🙋♂️
Who are you targeting in this offer? What problems do they have? For example, are you targeting busy dads who are struggling to find the time to exercise whilst managing their work and family life? Or maybe busy entrepreneurs who do not have the time to go to the gym? Why is YOUR offer good for that particular persona?
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2. Solve an Actual Pain Point 🔐
The best way to get a potential lead to download an offer is to give them confidence that your offer will answer their burning questions or solve a problem for them. If it isn’t helpful to your persona, then it’s not worth offering.
For example, if you want single moms to participate in yoga classes to manage their stress, you’ve got to offer them something that helps to manage their stress levels first, so maybe a free PDF guide that explains how to manage and reduce stress and then add in somewhere the importance of participating in yoga.
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3. Create an amazing title 💥🌟
People still judge a book by its cover. If the title of your offer is unappealing, chances are no one is going to want it. You need to make sure your title is as enticing as the content inside the offer itself.
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4. Use the Best Performing Offer Formats 💣🏎
The best performing offer formats (these offer the highest visit-to-lead conversion percentages) in order are:
-Ebooks or Guides
-Presentations
-Research and Reports
-White papers
-Kits
-Live Webinars
-On-Demand Webinars
-Demos, Consultations, Decision stage offers
By looking at the above list, you can see that filling out your content matrix with many eBooks or guides, and other awareness stage offers will be extremely beneficial. 🧙♂️
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The best way to lose trust is to have an ebook or guide dated back to 2001. Shut that down. Revamp the offer and make it as current as possible. You want to be talking about what your personas are talking about today, not yesterday, not last year. 🏆
Check out my book order funnel I built below for inspiration.

Have an Awesome Weekend! 💪💪