AMD Research

We are looking for a to join our growing team at AMD Research.

Application closing date: September 24th, 2022.

Job details in the post.

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Market Research Manager !

We are looking for an experienced to join our team. Ideal candidate must have proven experienced and ideally in multiple industries.

Details in the post.

Closing date: September 20th, 2022.

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In the previous post, we talked about the influence of colors on consumer behavior and its psychological underpinnings. Here is an interesting case study presented by one of our researchers at AMD Research.

As a large country, Sudan is well known for its vast cultural diversity. Vivid colors are expressed in women's clothing, house colors, and even local cuisine. Carbonated beverages were not popular among the locals, and sales were at a minimum in these regions. To the researcher's surprise, it was discovered that the only types sold were either caramel dark brown, or colorless. Once other colored beverages were introduced to the market, sales went up significantly. So it wasn't the taste but rather the color that attracted consumers to a highly flavor-dependent product.

Takeaway lesson: Real insights come from market research done properly, and proper market research takes all considerations into account, including cultural, psychological, and even linguistic ones.

When it comes to cross-cultural market research, it is not what you say that matters but rather how you say it. While international market research explores untapped opportunities, missing cultural nuances can quickly snowball into a communication disaster. Regional Dialects, Gender Guidelines, and Sensitive topics are paramount factors that can make or break your research efforts. Know more about the significance of culture in market research design in the article by Greenbook here.
https://www.greenbook.org/mr/market-research-methodology/designing-research-with-culture-in-mind/