ITEKA YOUTH Organization

Day Two of Echoes of Motherland Heritage at ALU Kigali under IACF2026 programme explored:
Is culture still relevant in a fast-changing digital Africa?

Panelists , , , and tackled the tough questions:
- How do we protect African intellectual property?
- Can cultural institutions become economically independent?
- What role should AI and digital platforms play in storytelling?
- How can African creatives negotiate global partnerships from positions of power?
- What responsibility do cultural leaders carry toward the next generation?
The message was clear: Culture is the heartbeat of Africa’s digital future.
It must be valued, monetized, and protected while embracing innovation and authenticity.

Moving beyond ideas and into the essential skills every creative needs to succeed.

Our participants collaborated to build out their business concepts, focusing on everything from product development to marketing.

We are so proud to create a space where artists can gain the business tools they need to build resilient careers.

What an incredible start to our "Skills to Thrive - Business and Entrepreneurship Development Training" in Kigali!

Day One was a deep dive into the foundations of building a successful business.

Hosted by the Iteka Youth Organisation as part of the "Art for Youth Resilience and Livelihood Programme", our participants were fully engaged from start to finish.

The energy was amazing, and we're just getting started.