Confront

Staff Selection

Most knowledgeable and most attractive employees of your company should participate in the exhibition. You decide who exactly will be your company’s face. You may involve specially trained assistants to help you in organizing the exhibition at the proper level. In the latter case, we can help identify the function of each of the assistants, their responsibilities, and work schedule for each day.

The exhibition is attended by more or less motivated visitors who know what for they come there, what they want to see and get from their visit. That’s why when they approach your stand, they are ready to start a substantial talk, not “just to watch”. It gives you an excellent chance to show your product advantages, to show it in terms of meeting the visitor’s needs. To best demonstrate the product you should use active listening. LISTEN to your visitor – their problems, their discommodities, their difficulties. When listening, keep an active eye contact – look in the visitors’ eyes. If you don’t have enough confidence, look at the point between the eyebrows, as it is an easier way to fix your eyes.

It is actually so easy to get profits from an exhibition!

The one-two-three. Invite BEFORE the exhibition. Work AT the exhibition. Consolidate the result AFTER the exhibition.

And in the first two months after the exhibition you can see how orders come and money flow into your account.

You should communicate at the stand, show new products and tell about them in the way like this, "this is, this is, and this is a distinctive feature." Distinctive means different from others, unique.

Communication with visitors is a great opportunity to learn how the market is currently living, to conduct a lot of research on customer needs, to find out their expectations and then based on that offer a high demand product!

ViP area or area for negotiation!
Strike while the iron is hot (Russian proverb)! You should have a separate area for those who are interested indeed. The place where you can invite them, offer tea or coffee and discuss the matter in more details. The table can be covered with the tablecloth with the company’s logo. Communication at the table is more concrete and binding; it creates an atmosphere for discussion. Give the product to the customers, tell them about the USP (unique selling proposition), and ask about the profile of their business activity and interests. Lead them in the dialogue to the product "fitting". This communication is aimed at enabling the customers to feel the product as their own, mentally find a use for it and integrate it. Such approach will help you not only get a "contact" and business card, but also a good connection!

Advertisement printed booklets

The success of the exhibition depends on how well you`ve been prepared, on the way the company executives and staff members are acting. For your event not to become a useless collection of models at the stand, but bring maximum benefits to the exhibitor, you should carefully consider the positioning strategy and try to attract as many customers as possible. How can you do that? Follow our simple recommendations!

Unfortunately, you cannot prepare for an exhibition on the phone. The stand cannot be designed and catalogue cannot be printed just at the behest of a magic wand. Participation in the exhibition takes a lot of time and attention and is divided into three steps: preparation, event itself and sizing up.

When preparing for the exhibition you need to run a “combat” staff briefing. It is the stand assistant who is the company’s representative, that’s why his or her professionalism, friendliness, sociability and smile in 32 teeth (a sincere smile required) largely contribute to the success of the event. After you’ve given the valuable guidance and carried out training with the staff, prepare a list of their duties at the exhibition, and send to all interested individuals the work schedule of the stand staff and of other personnel members involved in the event.
Beautiful female stand assistants are sure to draw visitors’ attention, especially of male visitors, but these amenities can distract from noticing and memorizing the brand name of your company.
At exhibitions of B2B format you should not sound proofless, but demonstrate live how the equipment works or show its work on LCD-panels.
The music properly selected will also help to create an enabling atmosphere for communication and favourably distinguish your stand from the others. Be imaginative and make sure that your stand is surrounded not only by satisfied visitors, but also by envious competitors!

The organization of seminars, "round tables", press conferences and presentations will contribute to your success as well.
A banquet or party after the exhibition will build closer long-term relationships with the most important and prospective customers and partners. Besides, to dine in a pleasant society and at your company’s expense is a double pleasure! Enjoy yourself to the fullest, because good mood is the key to effective work, if, of course, you will have enough forces after the rest.

Legal and financial consulting
Confront offers legal and financial services on a regular basis or within a certain project. Our financial and legal consulting means effective and integrated solutions of business tasks. It means fresh and innovative approach to the issues that are at the intersection of economics, law and management. It means experience and profound knowledge focused on serving your business.
http://www.confront-rus.com/index.php?option=com_content&view=article&id=30&Itemid=123&lang=en

This week we're gonna sort out clients and begin to e-mail them. It's gonna be hard and concentrated work!