innerpride

🥯🐼 The new face of Romanian bagels! 🐼🥯

We’re excited to reveal the rebranding of Romania’s pioneer bagel maker - PANDA, now with a fun and memorable mascot! 🐾 This adorable panda brings a playful and relatable touch to the brand, making every bagel moment even more unforgettable.

Sporting more than 1000 iterations in the process, the Panda mascot manages to capture the playfulness of the brand and to distill the brand positioning: The PANDASTIC Taste into one single ex*****on! Beyond the mascot, the rebranding encompassed everything—from paper bags and price tags to location windows—ensuring maximum consistency across all touchpoints.

🌟 More than just bagels—it’s a taste you’ll love, with a mascot you’ll remember!

Discover our work: inner-pride.com/work 💡 💚

When branding transcends mediums and becomes part of the landscape.

Happy 😊 to see our brands evolve 🔝 and live far beyond the constraints of a printed page.

👉See more about the Buildcorp rebranding program here:
https://www.inner-pride.com/work/buildcorp/