Octagram Creative
Share
We are constantly exploring Generative AI use-cases grounded in real business needs. Product consistency, repeatable results and their applicability are key considerations in all our explorations as our aim is to transform experiments into scalable client-ready services.
We can now reliably produce 3D shoe visualisations using Generative AI alone from still images without any traditional 3D modelling (we never had this capability in house).
Our workflow can consistently generate 180° visualisations and we are confident that full 360° rotations will be possible soon.
For this particular test case we decided to use photos of a 𝐰𝐨𝐫𝐧 "Nike Manoa" boot (which belongs to one of our colleagues 😄) photographed by us in imperfect lighting conditions.
This way we can demonstrate how accurately the worn signs are reproduced and show the quality of the 3D visualisation derived from lower quality images.
16/07/2025
Octagram is working on refining a "lay-flat to model" process based on a custom AI workflow, aimed at reducing costs and the time to market for the Ecommerce fashion industry. This process involves digitally styling a fashion model with real apparel items laying flat, photographed in a studio setting.
We believe this "hybrid" approach, which combines studio photography of real products with fashion model photography (human or virtual), represents the future of digital asset production for e-commerce. Eventually, this could become fully digitized, with real products replaced by digital twins.
While the "lay-flat to model" workflow demonstrates potential, it is currently in an experimental phase.
A key challenge is achieving absolute photorealism, especially for intricate details/patterns and for capturing fine-grained elements like fabric texture, stitching, subtle wrinkles, and the nuances of shiny materials.
Read more: https://octagram.ro/lay-flat-to-model-generative-ai.../
18/07/2023
Last week, we had the chance to spend a day at Nike European Headquarters after a 3-year break imposed by the pandemic.
Nike is one of the most dynamic companies in the world and for us it was extremely useful to reconnect with friends and meet new people. We got a glimpse of how Nike’s work culture has evolved after the pandemic and we’re hoping to have a better understanding of how OCTAGRAM can continue our decade-long collaboration with this amazing brand.
Merry Christmas, everyone! 🎄
P.S. We’re preparing for the AI era. This Christmas tree was created using an AI program (Midjourney).
Click here to claim your Sponsored Listing.
Category
Website
Address
Strada Ion Maiorescu, Nr. 4
Craiova
