Beam

It’s movie time!

As many of you inquired about this course, we are pleased to announce the addition of a final session for this year. Tickets and registration are available via the link in our BIO.

We must admit: it was quite hard to write the unwritable. For us, the concept it’s such an important aspect of our work we don’t even talk about it. But working with our clients made it clear that the idea of having a concept it’s not so well understood and it needs context. So we wrote this post about it :)

ADP is a leading entrepreneurial firm specializing in sustainability topics: BREEAM certification for new and existing buildings, energy modeling and environmental studies. With a strong reputation for trust, performance, and agility, ADP helps real estate companies adapt their buildings to minimize environmental impact, create healthier and more comfortable working conditions, and optimize resource usage.

Our mission was clear: to strategically reposition ADP to reflect its current market standing and align its visual and communicative identity with the core values and established excellence they consistently deliver in their work. We aimed to transition ADP from a successful, reputation-driven “underdog” to a recognized entrepreneurial leader in sustainability consulting, without the procedural limitations of a large corporation.

It is important to note from the outset that we delivered two distinct versions of the visual branding. Both are presented in the study case, as we considered them to be equally strong. While we typically do not showcase multiple branding versions, in this particular case, we believe it is appropriate to do so to provide a comprehensive view of the creative process and the directions explored for ADP’s repositioning.

The full study case is on our website, let us know what do you think about it.