Hamar Réka - Graphic Designer

🧩🐼Introducing Pathfinder Pandas, Scandinavian inspired brand identity.

Pathfinder Pandas creates natural, screen-free toys that help children learn, explore, and grow through play. The brand exists to support parents who want to offer their children calm, meaningful play experiences that build skills and confidence over time. Pathfinder Pandas focuses on thoughtful design, safety, and toys that feel at home in everyday family life.

The mission is to guide parents in choosing play that supports real development and reduces screen time. Every product is designed to encourage curiosity, imagination, and problem-solving, while remaining durable and safe.

My mission was to clearly reflect their values in the new brand identity. The color palette is built around warm, natural tones that feel calm and inspired by Scandinavian interior design, helping the toys blend naturally into the home instead of standing out as clutter. Typography is rounded and soft, creating a friendly and reassuring feeling while remaining clear and easy to read for parents. The logo and panda paw symbol represent guidance and small steps forward, mirroring the idea of parents gently leading their children through discovery. Icons and illustrations are simple and minimal, representing purposeful play, natural materials. Together, these elements create a visual identity that feels safe, warm, and timeless, reinforcing the brand’s values of trust, simplicity, and purposeful play.

Bayside Burger Co.

🌼 Introducing CarrieCBD - CarrieCBD is a wellness brand that creates handcrafted CBD salves and bath soaks using natural, botanical ingredients.

The logo for CarrieCBD was designed to reflect the heart of the brand: personal care, healing, and handcrafted quality. The simple, elegant line-style symbol of a hand holding a calendula flower captures the essence of what makes the brand unique: each product is made by Carrie herself, in small batches, and ingredients are handpicked by her.