Pluria

You can't build an office for every team in every city. And forcing everyone into one city is how you lose them.

So we built something better: a workspace network across 150 cities in 20 countries. One contract instead of fifty. Real visibility into how distributed teams actually work.

Today we're announcing $2M in new investment led by Sparking Capital, alongside Crescendo Ventures and Empty Ventures. Total raised: $6M.

went deeper into the category shift behind the round. Link in stories. 🔗

If you’re about to sign a coworking contract for your LATAM team, read this first.

Most companies entering a new market ask the right question too late. Not “should we hire here?” They’ve already answered that. The question they miss is: what happens if we grow faster than expected?

The instinct is to sign something. It feels like commitment. It feels like building.
But a 12-month minimum on a private office means locking in before you know your headcount, your team’s cities, or whether the market is working.

There’s a better sequence. Swipe to see it.

When a US company decides to hire in LATAM, it usually arrives with two assumptions.

That the talent is strong. And that the expectations are low.

The first one is right. The second one costs them retention.

Talent in Mexico City, Bogotá, or Buenos Aires isn’t looking for less. They’re looking for growth, stability, and a place where they can actually do their best work. Not home. A professional environment that signals the company they joined is serious.

Companies that arrive without understanding that find out the hard way, when they’ve already lost the people who were hardest to hire.

The workspace is part of the offer. Most US companies figure that out too late.