EssenceMediacom Romania

Și ajungem la a doua categorie → SOCIAL MEDIA & COMMUNITIES, unde prima secțiune → SOCIAL MEDIA SPECIAL MECHANICS este susținută de Kozel. 👀

Trofeul SILVER din această secțiune merge la Leo Burnett Bucharest pentru campania BEAT THE SKUNK → Old Spice. Felicitări! 🎉

Other credits: Aggero, EssenceMediacom Romania.

Putting an ex-love brand back on the map for the younger audience, by inventing an anti-hero to haunt the gaming world and a social media special mechanics to remind passionate players that stinkiness can strike when least expected! So keep Old Spice near: the only “kryptonite” to chase B.O. away.