Brandient

Over the past month, we stepped outside our usual business crowd and into classrooms full of students.

We talked about brand identity foundations and packaging design at . And brought some real case studies to a room full of Master’s students at the University of Bucharest, who questioned everything and had us thinking too.

Giving back is part of how we work. And every session, they send us back to your own thinking with fresh eyes. The kids will be alright!

Branding in 2026? Everyone's predicting the same things. We looked deeper.

In the Year of the Horse, we're galloping past the obvious, to explore what's really shaping branding decisions in 2026.

Our full Quo Vadis 2026 outlook drops this Thursday, January 15th in our newsletter.

Subscribe to read it first!
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