Pi2

A new campaign is live across social media and in-store activations produced by Sector7 HUB for Puiul de Craiesti, the premium chicken brand of our client Poultry Investment Team.

Worth a watch 👉 https://shorturl.at/hWyJf — if only to see how a boy band can make antibiotic-free chicken genuinely fun — a single hook, a retro boy band called THE PUIUȚ, and a jingle that adds a new product argument with every listen.

No fragmented messaging across formats. No complicated narrative to decode at the shelf. Just a refrain that's simple to process, easy to remember, and hard to shake.

And that was because the brief was clear: make the choice obvious in the two seconds a consumer spends at the shelf. The answer wasn't more information. It was the right one, delivered memorably.

There's a lesson in that for anyone building campaigns right now. Clarity isn't a creative limitation. It's the strategy.

More about the campaign at the link in the comments. 👇

We're thrilled to announce that Combinatul de Îngrășăminte Chimice, one of the most established producers of fertilizers and agricultural inputs in Eastern Europe, has joined the Pi2 family.

CICh makes crops grow through decades of innovation and agrochemical know-how. We make brands grow through sharp positioning and communication that lands.

Together, we're covering two of CEE's most important agricultural markets — Romania and Bulgaria — because good harvests and good PR don't stop at the border. 🇷🇴🇧🇬

All details of this partnership that's deeply rooted, and built to grow are available here: https://www.pi2pr.com/cich-appoints-pi2-as-communication-agency/.

Thank you, Nora Ionita and Combinatul de Îngrășăminte Chimice for trusting us.