Menthol.ro

What does a destination brand built for the future look like?
It starts with the identity of the place, grows through the community, and becomes a coherent experience: easy to recognize and meaningful to live.

The ecotourism destination brand Biertan – Richiș – Copșa Mare has officially launched, a project developed by Menthol Branding in collaboration with the Municipality of Biertan, following an extensive strategic process carried out together with the local community.

We created a brand that brings together three villages with distinct personalities and translates them into a clear platform for communication, experience, and promotion. UNESCO heritage, cultural landscape, local gastronomy, sustainable agriculture, and contemporary initiatives now work as brand assets, ready to be activated across tourism, local products, events, and digital channels.

For Menthol, this project represents applied strategy: a clear ecotourism positioning, a cohesive visual identity, contemporary language, and a brand system designed to work long-term, directly in the hands of the community.

Biertan – Richiș – Copșa Mare shows how destination branding drives healthy growth, differentiation, and relevance in an increasingly competitive tourism landscape.

👉 https://explorebiertan.ro/