Namogo

Huna is Ana’s arts and crafts shop that transforms waste into wonderful, handmade accessories. She makes different lines of products out of recycled leather, pineapple fiber and biocomposite grown with coconut water. Her mission is to change the way people think about the planet and animals. And since it’s Ana’s birthday today, we thought we would post this project and wish her a happy birthday!

One of the cultures most associated with nature, happiness and freedom is the Hawaiian culture. Its philosophy, created thousands of years ago, is based on 7 principles of life, summarized in a single word that means “secret” or “hidden knowledge”. It is the primordial wisdom about life and the world around us. That word is “huna” and also the name we gave the brand, along with the tagline “Crafting human nature”, a metaphor that ties the brand’s mission to the products.

Services: Verbal identity, Visual identity

Catching up on past projects, this one is for Fundația Sustenabilității, an NGO working to implement sustainable projects in Romania.

Moving away from the generic green colors, we created an identity sistem that stands out, centered around an FS lettermark from which the entire visual style stems.