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Projection Mapping Is Now a $3B Segment of Digital Signage — But Its Future Is Advertising – rAVe [PUBS] When we think of digital signage, we think drive-thru menu boards, retail store signage and even wayfinding on a college campus. But, the coolest part of the signage market (and the segment that the advertising industry is accelerating) is what’s commonly referred to by techies as Projection Mappi...