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Why is January a vegan month for hundreds of thousands of people every year and why is the "go vegan for 30 days vegan" challenge.

What is vegan January
Every year in January, there is a "go vegan in January" challenge around the world. In 2021 more than half a million people from 200 countries decided to eat plant-based foods for the whole month. And every year the scale of the action grows. It is more than an experiment, a detox or a desire for a new lifestyle, and its goal is not only to change the paradigms of nutrition, but also to take care of the planet.

The movement began in the UK and today spans the globe. People come to the Veganuary website and sign a pledge to be vegan for 30 days. There are also detailed nutritional guides, nutritionist advice, vegan restaurant addresses, plenty of plant-based recipes, and the opportunity for feedback, collaborations, and support for companies that have massively decided to switch to a plant-based menu for employees. Challenge engages businesses by suggesting they expand their vegan offerings. Last year, more than 825 new vegan products, menus and dishes were introduced to the global marketplace.

The global goal is to protect nature, animals and improve the health of millions of people on Earth. Adherents of the movement write that if there was only one way to save the planet, it would be veganism. In 2021, there are more than 119 million posts on Instagram using the hashtag . It's indicative of the lifestyle that millennials are choosing.