NOVA Consumer Goods Club

Corporate Social Responsibility actions have gained importance in businesses' success. It not only brings benefits for the environment and society but also for companies, being reflected into positive payoffs for them, by reducing costs and increasing sales, simultaneously.

"Coca-Cola HBC has set itself a 2020 goal of recovering 40% of its total packaging of marketed goods for recycling, and using at least 40% of its total energy for renewable and clean energy sources."

Read the new below and find out more about what Coca-Cola has made in this matter.

40/40 target for 2020

"You have to know what your competition is doing!"

Do you know why and how?! Read the article below and discover more about it!

How To Outsmart Your Competition With Content Marketing Use your competitors' content marketing to your advantage. Their social media and online material provides a good snapshot of what they're doing and gives you the opportunity to use their success and failures for your benefit. Here are a few tools to help you do it.