LB Studio

Five advice to make your logo look like a brand.

1. Keep it simple: Nowdays people are always in a rush and dont like to waste time. Doing logos that are quick to grasp stays longer in the person's concience than something with too much detail. Take Apple or even McDonalds for example.

2. Creativity: If its a nice concept people will rememeber and they will feel connected to it. The fact that you took that decision proves how much effort you place in your name and the brand.

3. Synergy: Always keep a similarity in your presentations. Patterns lead to a brand. It stick to people to the point they can see the ad without the name and pick up what brand is. So next time you make an ad dont make use of so many colors ( most logos are good with just one to three color) and create patterns of synergy. Making color swatches helps in keeping coordination.

4. "Eye candy": This is a term most used for visually beautiful and satisfiying. Similar to synergy, eye candy comes when a design reflects the perfect vibe for people to trust in your business. It shows organization and profesionalism.

5. Just remeber the art is not for you, but your client. Sometimes you will find designs thay will not satisfy you but it is exactly what the client wants. And thats what matters.