ED Digital

Muchas marcas dejan dinero sobre la mesa porque no tienen sus flujos básicos bien configurados.

El flujo de bienvenida, abandono de navegación y abandono del carrito pueden ayudarte a convertir más visitantes en clientes y recuperar ventas que parecían perdidas.

Por eso creamos nuestro curso digital gratuito, donde aprenderás cómo funcionan estos flujos y por qué son clave para una estrategia de email marketing efectiva.

Accede al curso desde el link en bio y empieza a construir una estrategia más sólida para tu marca.

Browse abandonment captures purchase intent before a shopper ever reaches the cart. Think of it as the digital window shopper: someone who viewed a product, showed interest, never added it to their cart, and left.

The flow designed to recover those visitors has an average open rate of 42.16%, nearly identical to abandoned cart emails. Yet most brands prioritize abandoned cart while leaving browse abandonment inactive.

Activating browse abandonment doesn't require a complex setup. You need the Klaviyo pixel installed, your product catalog synced, and the trigger properly configured. The challenge isn't technical complexity. It's that most brands keep pushing it to "later." And later rarely comes.

If you're already running abandoned cart flows, it's worth asking whether you're also capturing the customers who showed intent before they ever made it to the cart.