Selena Soo

On July 14th, I’ll celebrate my 44th birthday. 🎂

The number 44 holds a special meaning for me. Years ago, when I was feeling deeply lost, the numbers 4 and 44 showed up everywhere. On clocks. Addresses. Receipts. Flight numbers.

So I looked up the symbolism. The number 4 represents stability, mastery, and the idea that hard work pays off.
It felt like a wink from the Universe, reminding me that no matter how uncertain things felt, everything would eventually work out. I also love that 4 + 4 = 8. Eight represents abundance, limitless opportunities, and infinite possibility.

As I reflect on my 43rd year, one word encapsulates it:
Exploration. I moved to Dubai, only to realize that my heart wanted to be back in North America. While I could build a life almost anywhere, the life I wanted was rooted in the relationships I’d spent years cultivating.

So I’ve decided to split my time between Austin and Puerto Rico. But the biggest shift wasn’t geographical. It was internal.
I’m an Enneagram 3, naturally wired to achieve.

For much of my life, I felt like I was starting at zero each day, needing to accomplish something significant to feel good about myself. My life coach gave me a simple affirmation: “I am enough. I have enough. I do enough.” I wanted to believe those words. But deep down, I didn’t. I believed I had to constantly achieve bigger things to feel worthy. And over the years, I did.

I built a multi-seven-figure business, became a USA Today bestselling author, served 10,000+ customers, and cultivated 400 affiliate partners. But today, when people bring me ideas for new offers or ways to expand my impact, my response is usually: “That’s a great idea… but I’m not really looking to work that hard.”

I’m no longer in a rush.

I care more about the quality of my day-to-day life than achieving the next big goal. What I’m most grateful for as I enter my 44th year isn’t another accomplishment.

It’s contentment.
It’s peace.
It’s finally believing: “I am enough. I have enough. I do enough.”

I honestly never thought I’d feel this way.

As I step into this next chapter, I’m filled with gratitude. Because, for the first time in my life, I truly believe those words.

My friend Yancy Wright just released ‘Amplify Your Leadership,’ and it’s the rare leadership book that starts on the inside. 📕

What I love about it is that it goes beneath the surface. Yancy doesn’t just talk about strategy and productivity. He helps you see the quieter layers underneath: the thoughts, habits, and ways of showing up that shape your team, your culture, and the legacy you leave behind.

This is a book about leading with more clarity and less depletion. About doing the deeper inner work that lights you up, so the people around you are inspired to do the same. And about recognizing how the smallest shifts in how you show up create ripples far bigger than you realize.

If you’re ready to lead from a more grounded and authentic place, you’ll want to read this.

Comment “AMPLIFY” below, and I’ll send you the link to get your copy. 📚

At this month’s Rich Relationships Club Mixer, we explored the theme of Success & Alignment—because true success isn’t just about achieving more. It’s about creating a business and life that align with your values, priorities, and vision.

Our members learned from three extraordinary leaders who shared powerful insights on intuition, decision-making, personal growth, resilience, and creating success on your own terms. Thank you to our Rich Relationships Club members , , and Mike Zeller.

The Rich Relationships Club is a curated community of entrepreneurs and leaders who believe that one meaningful relationship can change everything.

💛 Comment CLUB if you’d like to learn more.