The Rectangles

#7 Event

Events are user interactions with specific elements on your page that can be tracked in Google Analytics. Those actions can be clicks on buttons, downloads, video plays, Flash elements and many others. Event is a batch of information that is transferred to the report when user clicks on tracked element. You can attached to the event the following values: Category, Action, Label and Value.
A category is a name that you supply as a way to group objects that you want to track like "Video". Action is the type of interaction you want to track, in our example "Play". With Label you can add additional information that will make it easier for you to recognize the event in the report, e.g. "Bohemian Rhapsody". With Value you assign a numerical value to a tracked page object, for example the price of an eBook.
Combining goals and events can bring you great results and good ideas for improving your business. If you do not know what Goals are yet, read our previous post.

Here you will find a guide how to implement event tracking, if you need some help give us a shout!
https://developers.google.com/analytics/devguides/collection/analyticsjs/events

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#5 Bounce Rate and Exit Rate

The difference between Bounce Rates and Exit Rates is significant, but sometimes hard to tell.
Bounce Rate is the number of visitors who viewed only one site and then left divided by total entries to the page. Exit Rate, on the other hand, is the total percentage of exits on a page.
In other words, bounce rate is the percentage of people who landed on a page and immediately left, while exit rate represents the percentage of visitors who clicked away to a different site from a particular page. In the second case, visitors may have viewed more than one page in a session.
We use both metrics to determine whether the page is generally well received or not, e.g., high bounce rate on the sign-up page may indicate that the form doesn't provide good user experience. Or, too many drop-offs on the promoted page may mean that AdWords ads might have attracted the wrong kind of traffic.

Here you will find more about bounce rate:
https://yoast.com/understanding-bounce-rate-google-analytics/

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