4concept

4️⃣ reasons remarketing is extremely important? 💰
This digital marketing strategy helps businesses reconnect with past website or app visitors who have not yet converted. Remarketing serves as a reminder of your brand to customers who have shown interest in your products or services, and encourages them to come back and complete a purchase or another desired action.
Remarketing can help you increase:
👉 conversion rates
👉 brand awareness
👉 customer loyalty
👉 return on ad spend (ROAS)

💡Wondering how peak - end rule works?💡
👉 We can't remember every moment on our customer journey, but for sure we'll remember this journey through the prism of the strongest stimulus 💥👍👎 and ending 🔚.
Use this heuristic for recommendation system and stay with us to find out more! 📌

Not satisfied with the results of the campaign?
Use the data to find the causes and make optimizations!
Find out 3 examples of analysis you can use in GA4, that will be helpful:

👉Landing Pages report in the Site Content section lists the pages that users saw first in a given session. This report allows you to monitor the number and bounce rate of individual landing pages. A high bounce rate usually means that the content on that landing page is not relevant to users.

👉Exit Pages report in the Site Content section shows the pages from which users leave your site. It's not good if they exit from important pages, such as checkout, so it's worth checking this report periodically to minimize unwanted exits.

👉Events report shows how users use specific elements of your site. With it, you can, for example, observe when they click on a video player or download link. Event tracking requires additional code beyond the Analytics tracking code.

Do you know the situation when GPS shows you several possible routes and you usually choose the one you know the best?
This is related to a COGNITIVE BIAS called >well-traveled road effect < 👉 we usually choose a well-known route because we estimate that we need less time to travel it.
This is a typical example of how our brain 🧠 tricks us.
Learn more about 10 HEURISTICS THAT AFFECT THE CUSTOMER JOURNEY IN E-COMMERCE - stay tuned!