Wecanfly - Shopify Premier Agency

Most fashion PDPs are product display pages. Le Collet's is a sales engine. 🔥

There's a gap between a page that shows a product and one that sells it. The difference is usually invisible until you look at the data.

When we upgraded Le Collet's Shopify Plus store to theme 2.0, the PDP got the most attention – because that's where the purchase decision actually happens.

Here's what changed:
✺ Size selection became precise. Not a generic size chart – per-garment measurements for every collection category, plus Keep AI integration that recommends a size based on the customer's own data. When a size S in one trouser line means a L in another, ambiguity kills the sale. We removed the ambiguity.
✺ Sold-out products still do a job. Items out of stock show in black and white – a subtle visual cue that keeps the listing clean, builds desire, and signals scarcity without a clunky banner.
✺ Live boutique stock availability – customers can see whether a product is available in a physical Le Collet store. One PDP, two channels covered.
✺ Custom upsell and cross-sell – built for the brand, not bolted on from an app.

The results validated the approach. 🚀 Black Friday brought a 300% sales increase in 24 hours. Repeat Purchase Rate grew 31% YoY. Returns started coming down.

A well-built PDP doesn't just answer "do I want this?" – it answers "will it fit, where can I get it, and what else should I look at?" That's the full job.

Case study → https://wecanflyagency.com/portfolio/le-collet

shopify plus | ecommerce | conversion optimisation | fashion ecommerce