Tribe47

If your customer journey map looks like a straight line from awareness to purchase, no wonder your loyalty program is struggling.

Gone are the days when customers followed a predictable path. In today's market, browsers jump straight to purchase, loyal customers price-compare with competitors, and everyone expects personalization at every turn.

Did you know 70% of US adults say personalization is "important" online? That number jumps to a staggering 89% for adults 18-29. Yet most brands still treat loyalty as something that begins after purchase—a fatal mistake in a world where competitors are just one click away.

In our upcoming E-Commerce Growth Meetup, Sarah-Jane Bevis will tackle this reality head-on with her session "Browsers to Buyers to Loyal Customers: Strategies to Boost Loyalty and Repeat Engagement." She'll reveal:

👉 Why true loyalty begins long before the first purchase
👉 Practical approaches to personalize every stage of the non-linear customer journey
👉 How to transform transactional relationships into emotional brand advocacy

Sarah-Jane brings a wealth of expertise from both sides of the loyalty equation. Her experience spans the MarTech SaaS sector as well as building loyalty programs for major consumer brands including ODEON Cinemas, Royal Caribbean Cruise Lines, and TUI Travel. Now, as Senior Customer Success Manager at Bloomreach, she helps brands leverage technology to create meaningful, personalized customer experiences that drive measurable ROI.

Join us on May 20th at 10:00 AM CEST.

Register now (link in comments) – it's free!