Datomni: Data-driven Marketing

We're among the 15 most reviewed BI & Big Data companies in Poland by The Manifest (Clutch)!

What's even more important, we're the only company with the singular focus on the area of MarTech, marketing data, analytics and growth BI. 🏆

Congrats to the other distinguished companies!

Every marketing tool wants a piece of your conversion 🏄‍♀️

Technically, if someone converts on your website after clicking a Google Ads ad on Monday, Instagram ad on Thursday, and LinkedIn ad on Friday, every channel will claim the conversion. If you see 5 conversions on every ad platform, but only 5 leads in your CRM system, that’s really confusing.

In the latest, monster blog entry with 2000+ words, we're exploring the remedy: a single source of marketing truth. Plus a few fascinating technical and statistical things. ⚡️

Article outline:
👉 Why move data from place to place?
👉 The technical side of BigQuery Data Transfer Service (ELT & ELT)
👉 Advantages of ELT
👉 The practical side of BigQuery Data Transfer Service (which tools can you sync data from?)

Dropping a link:

Single source of marketing truth (a few words about ETL, ELT, Simpson's paradox, and BigQuery Data Transfer Service) - Datomni: We help companies grow Data. The basis of modern marketing. On the one hand, it opens up an ocean of possibilities to optimize marketing activities, and on the other hand, it generates a large amount of repetitive and irritating work, e.g. transferring and integrating data from various marketing sources. If you want to be...