Airnauts

Why are website redesign jobs not (just) for designers?

The commonly-used phrase website redesign does not do justice to the importance of the process it describes. The focus should not merely be on aesthetics, colors, or animations – but also on the most important company metrics: its market positioning and, of course, its revenue. When you decide to do a redesign, there are processes that are ‘good enough’, which will yield ok results, and processes that are much better, which will deliver superior results for your business.

Our co-founder Krzysztof Odoliński and Head of Research and Strategy Beata Giermasińska discuss the importance of strategic processes in enhancing business value through a website redesign. Check out https://airnauts.medium.com/ to read the full article.

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