SalesHackers

🚨 89% of your leads might be out of reach…

Imagine sending 100 LinkedIn invitations and getting only 11 accepted.
That leaves 89 potential leads who never even make it to a follow-up.
And that’s in a real campaign we ran. Even with strong results (30–47% acceptance), half of the prospects still stayed beyond reach.

👉 The problem? Relying on a single channel.

Even the best-performing channel — yes, even LinkedIn — has its limits. Algorithms, crowded inboxes, policy changes… all of these can cut your pipeline in half overnight.

That’s why multi-channel prospecting is no longer optional.

📊 Campaigns using 3+ channels generate up to 287% higher conversions
📉 Multi-channel lowers CPL by an average of 31%
💸 Customers who interact with brands across channels spend 3–4x more

And let’s bust one myth while we’re at it:

❌ “Cold emailing is banned under GDPR.”
✅ Not true. Done responsibly, it’s still one of the most effective, scalable, and legal channels you can use.

In our new article, we dive into:
🔹 Why single-channel = risky business
🔹 How to combine channels for maximum ROI
🔹 Which B2B formats (from LinkedIn to WhatsApp to video messages) actually work

If you want a stable, predictable sales pipeline in 2025, multi-channel isn’t a nice-to-have — it’s the strategy.

👉 Read the full article here: https://saleshackers.pl/en/news/89-of-leads-out-of-reach-go-multi-channel

Why Closing Deals in IT Can Take Up to a Year?

https://saleshackers.pl/en/news/why-closing-deals-in-it-can-take-up-to-a-year

The IT industry faces unique challenges in the B2B sales process, which significantly extends the time needed to finalize transactions. Companies that do not understand the complexity of the IT sales process often have unrealistic expectations, which can lead to frustration for both suppliers and clients. Often, clients expect that a dozen or more leads will quickly turn into contracts, but the reality is quite different. The sales process in the IT industry, especially in the B2B segment, can take up to a year before a deal is closed. Let's explain why this happens and how it can be shortened.

How to Use AI in Lead Generation?

https://saleshackers.pl/en/news/how-to-use-ai-in-lead-generation

Traditional lead generation methods, such as email marketing or PPC ads, are still relevant, but AI offers entirely new possibilities for optimizing these processes. Artificial intelligence enables a better understanding of customer needs, automating processes, and predicting future behaviors. What opportunities does AI provide in the process of acquiring customers? How can AI be applied in lead generation?