Luxury Management Club

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LVMH 2016 record results.

The LVMH Group recorded revenue of €37.6 billion in 2016, an increase of 5% over the previous year. Organic revenue
growth was 6%.

https://www.lvmh.com/news-documents/press-releases/2016-record-results/

📝 Jakimi strategiami marketingowymi posługują się marki luksusowe?

https://www.entrepreneur.com/article/250745

Marketing To A High-End Consumer, Using The Luxury Strategy The luxury strategy aims at creating the highest brand value and pricing power by leveraging all intangible elements of singularity- i.e. time, heritage, country of origin, craftsmanship, man-made, small series, prestigious clients, etc.

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