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For businesses looking to integrate AI into their operations, partnering with startups is often the best option🤝🏼

Startups tend to focus on one specific niche🤏🏼 and can provide all the crucial components with cutting-edge technology.

Moreover, startups can help ease some of the major challenges that come with attempting to implement AI successfully, such as the pressure to create new roles, hire new skills, collect data, adapt processes, or work in a fast-paced environment🧑‍💻

The right strategic partnership can help companies overcome these challenges, allowing them to focus on growing their business and creating value!

Marketing AI Helps AMA Boost Newsletter Engagement 📰

🔥 The American Marketing Association (AMA) has seen its monthly subscriber engagement rate increase by an impressive 42% since teaming up with the artificial intelligence-driven personalization platform rasa.io.

The AMA has a large and diverse audience, so it's important to be able to personalize communications to highlight the most relevant and interesting content for each newsletter recipient.

🤩 With rasa.io, the AMA can take advantage of an AI engine that generates individualized subject lines based on member interest data. This has been a very successful partnership for the AMA and has resulted in increased engagement from their subscribers.

Of course, with great power comes great responsibility, which is why it’s critical to create trust in an AI 🤝🏼

One of the biggest challenges when integrating AI is ensuring that people are using the technology responsibly. Companies that rely on AI must employ trained personnel to use the technology appropriately🧑‍💻

🩺 In healthcare, for example, ethics and trust-building are vital for the medical adoption of AI; keeping AI ethical rests on prioritising patient privacy, whilst still getting useful patient information to progress.

To support this, AI developers need to be transparent about how products are designed and function before they reach an end-user’s hands💻 This should entail AI developers providing evidence of accuracy as well as insight into their technology development process.

Underlying this is making sure that AI is inspectable, so that relevant stakeholders can see how the process of digital transformation is proceeding, and how it can be changed if something is not right.

As we move into the future, it's important to embrace augmented intelligence!
👉🏼 This means pairing AI with the right people to create a human-centred partnership. With the right tools and skills, AI can enhance knowledge, expertise, and time management.

💻 Organisations across the world are increasingly embracing digital technologies, and harnessing AI capabilities has the potential to greatly improve outcomes. As AI becomes more mainstream, developers and other technology professionals are working more closely with non-technical managers across the company.

To achieve optimal business results, critical thinking, problem-solving, and interpersonal communication skills are needed across all departments. By embracing augmented intelligence, we can create a bright future for all🙌🏼

Are you looking to automate your business? In the next posts we will analyze the topic step by step.

First, you need to understand your business requirements.

🔎 Carrying out an MRI-style audit of your business will help you assess its needs and capabilities, and identify which pain points could be relieved by AI-powered solutions.

Once you know what to automate💻, you can start reaping the benefits of cognitive applications, such as predictive insights and automated processes.

We will discuss the next steps in following posts😉