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Recently Google announced a new system to replace the 3d-party cookies – Topics API. It is said that it will help advertisers target ads using an interest-based tracking system based on user activity in the browser. In the article, we talk about how the Topics API works, what Google is criticized for, and measuring ad performance after the introduction of the new system.

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Google is replacing Third-Party Cookies with Topics. What advertising industry should be prepared for? Google announced a new system to replace the 3d-party cookies – Topics API. In the article, we talk about how the Topics API works, what Google is criticized for, and measuring the advertising performance after the introduction of the new system.

Telegram launched their own ad selling platform

The Telegram Ad Platform will allow advertisers to promote channels and bots within the messenger. Sponsored messages will be up to 160 characters long and will appear in channels with at least one thousand subscribers. The cost of one thousand impressions of the sponsored message will be € 2.

In addition, the messenger will continue to follow the principle of non-disclosure of user data. Thus, an advertiser will not be able to insert an external link into the advertising message. The only available targeting options on the platform will be the language and topic of the channel, as well as the specific channel on which the sponsored post will be displayed.

At the moment, all ad revenue will go to Telegram. However, after testing the platform, the messenger will start sharing ad revenues with channel owners.

To learn more about the Telegram Ad Platform, follow the link

Telegram Ad Platform The Telegram Ad Platform is a privacy-conscious tool to create sponsored messages in public one-to-many channels with 1000+ subscribers.