SRG Media

SEO meets AI - Is it a downfall or a breakthrough?

Do you remember typing in your first search query into Google? Even if you're from the younger generation and were already born into the digitalized world, I think we can all agree that it must have been a revolutionary experience.

I mean, being able to access information through a computer? Nuts.

Well, the same thing, but 10x more revolutionary, happened on November 30th 2022.

Some of you might have already guessed what I'm talking about. After all, it's the new buzzword of The Internet - ChatGPT.

So far, the rise of this new technology amazes everyone. Only one group of people seems to not share this omnipresent happiness - the SEO community.

That's because new technology usually offers cheaper solutions to some problems, thus eliminating certain professions. and SEOs fear it's their time to go.

However, there's nothing to worry about. ChatGPT cannot yet replace SEOs. But it can make their work a lot easier and a LOT more valuable.

Here are 10 ways to do that:

10 Cutting-Edge SEO Techniques with ChatGPT's Assistance Still not using ChatGPT for SEO? Boost your effectiveness overnight with these 10 strategies. Don't fall behind - learn ChatGPT for SEO right now

Mobile users VS Desktop users | Who types faster?

How fast do you type? If someone asked you this question, the first thing you would think about would probably be your fingers dancing on a desktop keyboard. What's interesting, people often tend to forget that this metric also applies to phones. But how does it all even relate to marketing?

The average typing speed is an often forgotten and underappreciated factor while choosing keywords. This seemingly trivial information may decide on the effectiveness of your mobile and desktop search campaigns.

The average typing speed for Mobile and Desktop devices is:
Mobile : 38 Words-Per-Minute
Desktop : 52 Words-Per-Minute

Keep this in mind while choosing lengthy keywords for your next mobile campaign.

Do you want to find out more about keywords and learn the secrets of marketing, selling online, website building, social media management and more?

Stay tuned for more "DID YOU KNOW?" posts, or visit the SRG Media official blog that explains these topics in-depth:

https://srgmedia.com.pl/get-noticed-search-ads/

What makes a good keyword? | Keyword Value

In the never-ending auction for ad space, Search Engines only choose the best keywords and the highest bids for winners. Keywords are the key to the game, and are very meticulously graded and ranked.
But which factor is the most important?

Good Keyword Quality:
- Relevant to the product or service
- Directly related to the search query
- High traffic generation, low competition

Good Bid Amount:
- Higher than the one of your competition
- Lower than the profit from one click
- Compensates for a bad keyword

Both of them are equally important. Moreover, multiplying the keyword's quality score by the bid value makes the KEYWORD VALUE which is the true winning factor.

Do you want to find out more about keywords and learn the secrets of marketing, selling online, website building, social media management and more?

Stay tuned for more "DID YOU KNOW?" posts, or visit the SRG Media official blog that explains these topics in-depth:

https://srgmedia.com.pl/get-noticed-search-ads/

Should you run video ads on YouTube?

If you're still wondering whether you should start advertising with video on YouTube, look at these metrics:

300 million hours of watch time per day (That's 12 500 000 days, or 34 246 years)

330 000 hours of uploads every minute (That's 13 750 days, or 37.5 years)

122 million active daily users

Video is clearly conquering the Internet, so don't lag behind and have your part in it!

Do you want to find out more about marketing and learn the secrets of advertising, selling online, website building, social media management and more?

Stay tuned for more "DID YOU KNOW?" posts, or visit the SRG Media official blog that explains these topics in-depth:

https://srgmedia.com.pl/blog/