inStreamly

Is it possible for a brand to boost sales while genuinely uplifting an entire community? Absolutely. And our "Dew It Anyway" campaign for Mountain Dew is the ultimate proof. 🏆

We tackled a major cultural paradox: in Poland, being a content creator was Gen Z's #1 dream job... and one of the least respected professions. Instead of taking the easy route, Mountain Dew decided to be part of the solution.

Our guiding principle? "You don't have to be viral to be valuable. Just... Dew It Anyway!"

Instead of a standard campaign, we built a comprehensive ecosystem for aspiring creators, featuring:
🚀 An accelerator program for 50 creators, selected based on their passion, not their follower count.
🎓 A Discord community hub with a series of 9 workshops led by experts on topics creators really need (law, business, mental health).
🤝 Authentic partnerships with mentors like Friz and Izak, who shared real-world knowledge, not just paid posts.
🤖 Innovative inStreamly tech that naturally and contextually integrated the brand into nearly 2,000 streamers' content, generating over 1.6M impressions with an above-benchmark CTR.

And the results? They speak for themselves. 👇

📈 A 33% increase in sales value in the first year alone.
🧠 Doubled Top-of-Mind Awareness (from 16% to 33%!).
🎯 A 6.2% market share at the campaign's peak, exceeding strategic goals.
🎮 A +7 p.p. increase in perception as a brand that "supports streamers" (according to a Twitch Brand Lift Study).
💥 Over 71 million (!) total digital impressions.

The "Dew It Anyway" campaign proved that authentically supporting gaming culture and providing real value drives not only brand love but also powerful business results.

Want the inside story on this award-winning campaign and to see how we built this success step-by-step? Read the full case study on our website!

https://instreamly.com/posts/dew-it-anyway-how-mountain-dew-proven-its-authenticity-in-gaming-culture/

Poland's first major metaverse music festival just happened!
🎵🎮🎵🎮🎵🎮🎵🎮🎵🎮🎵🎮🎵

Bank Millennium Virtual Vibes 2025 wrapped up in Roblox featuring Polish rap stars Bambi, Chivas, and Tymek. It's a solid case on how to authentically engage Gen Z through gaming platforms.

Here's what made it special:
🎤 Top Polish artists (Bambi, Chivas, Tymek) bringing real energy to virtual space
🎮 Interactive zones where fans could actually DO things, not just watch
🎁 Exclusive digital items that felt like real concert merch
🔄 Multiple show dates so everyone could join the experience

What we're seeing here: Traditional industries aren't just dipping their toes in gaming anymore - they're diving in and creating genuinely fun experiences that people actually want to participate in.

What happens when you combine instant dishes, extreme sports, and innovative tech? You get a viral campaign that truly resonates with Gen Z! 🎮🍜

Knorr wanted to connect with younger consumers in a way that felt authentic—something more than just another ad. So, they teamed up with inStreamly and [m]spark to create an experience that would blend seamlessly into the gaming world.

The goal? To make instant dishes as exciting as extreme sports. And we did just that with a little help from our unique Voice Recognition Mechanism (VRM).

Here’s how it worked: streamers would say specific keywords during their live streams - words like "parachute" or "jump" - and boom! An animation featuring Knorr noodles would appear on screen. It wasn’t just any animation though; it was fun, unexpected, and perfectly timed.

💜 The audience loved it so much that they started reminding streamers to trigger the animations by spamming Knorr emotes in the chat, which they created themselves! The community took control, turning what could have been a simple branded moment into an interactive event.

🎯 With over 530 streamers participating, the campaign generated more than 800,000 impressions and a CTR of 0.39%.

This partnership is a perfect example of how brands can tap into the gaming world with creativity and tech-driven solutions. Want to make your next campaign go viral? Let’s chat! 💬🎮

Congratulations to Bartłomiej Matuszowicz and Maciej Bielas, who made that happen on our side!

Read the full case study: https://lnkd.in/dTMvY7_T