OptimAIzer

For another year, OptimAIzer has been included in the IAB Polska Interactive Industry Map in the AdTech category.

This recognition reflects continued trust in our platform that automates media operations end-to-end, from planning and configuration to media buying and emission optimization, delivering higher performance, time savings, and cost efficiency at scale.

We operate across 20 international markets, supporting thousands of campaigns every month for media agencies and over 150 global advertisers, including L’Oréal Poland & Baltics and Haleon.

Consistent ex*****on. Real scale. No shortcuts.

Explore the map: https://mapa.iab.org.pl/

Creating Meta campaigns manually can be messy: copy-pasting ad sets, double-checking names, applying audiences one by one in every adset...

Meta Smart Setup does it all for you, in a moment.

Based on your campaign scenario, it generates a complete structure automatically:

🎯 Campaigns and Ad Sets named and structured according to your rules
🎯 Audiences applied automatically to each Ad Set
🎯 Budget types, placements and objectives built in

No more human error. No more repetitive steps.
Just clean, consistent setups — done in minutes, not hours.

Learn more: http://optimaizer.pl/produkty/campaign-smart-setup/

Let’s kick off the week with something that might spark a few new ideas ☕️

Launching a new SVOD platform in 22 markets where the competition is already fierce? That’s the kind of challenge WPP Media Poland (ex GroupM) and their client were facing. The goal was clear: raise awareness, drive quality traffic and turn it into subscriptions. Fast.

They turned to Campaign Booster. With our solution connected to DV360, they ran 16 full-funnel YouTube campaigns across five key markets. Over 3,000 real-time optimizations were deployed automatically, tailored to formats like Bumper Ads, Video Action and more.

The impact? Cost per conversion dropped by 45%. CPC fell by nearly 80%. CTR increased fourfold 📊
And all of this while keeping full KPI control and freeing up expert teams for strategy.

That’s what campaign automation should feel like — efficient, scalable and performance-driven.

Want to see what it could do for you?
Check it out: https://optimaizer.pl 🚀