Disclose Creative Agency

In the BCG study, more than half of respondents point to uniqueness.

To the thrill of finding something no one else has. To choosing pieces not for status, but for the story they carry.

And this isn’t a niche. This is Gen Z, a generation with 32% of their wardrobe pre-owned. In the US, 66% of handbags are second-hand.

The pre-owned market is growing because people are changing how they think. About luxury. About quality. About ownership.

Klaudia