Studio Spectro

Today marks exactly 10 years since I opened Studio Spectro together with .
Over that time, the studio has changed its form — from a team practice to a place where I now create again as a one-person, author-led studio.

This carousel is a selection of 40 logos and signs from the entire decade 🪩
I’m showing only the projects I feel a special connection to — not all of them, not the “best,” just the most personal.

Most of them are author-led projects; a few were created collaboratively (including with people who once co-created the studio). Most of the projects were implemented; only a few originate from invited competitions or remained unrealized — but I still like them.
There are both brand-new projects and ones from 7–8 years ago.
Some are very recognizable — you may not have known that I was behind them.
Thank you to all the clients and people who have been part of this journey over the years 💛
Especially those who are still with me today.
Here’s to the next chapter ✨🔛

Luminaris — logo & ID: art direction & design: Gosia Macioch, graphic design: ,
University of Gdańsk — log: art direction & graphic design: Gosia Macioch, graphic design: Weronika Jastrzemska
SOT — logo: art direction & design: Gosia Macioch, graphic design: Karolina Johnson

Najlepsza rekomendacja 😇
„Cały projekt, który opracowałaś bardzo nam się podoba”.
Dziękuję za zaufanie ✨
Projekt do zobaczenia już bardzo niedługo 🙏

„Italo Pizzo” – mój plakat przygotowany na wystawę w
Powstały dwie wersje kolorystyczne i serio nie wiem, która bardziej mi się podoba. A Wam? ✨

Plakat to wspomnienie z mojej, na razie jedynej, podróży do Włoch, 19 lat temu – ogromna pizza na lokalnym targu, która smakowała słońcem.
Zaczęłam od szybkiego szkicu, a skończyłam na gradientach i geometrii, czyli tym, co lubię najbardziej (każdy element plakatu jest gradientowy, nawet oliwki i kropelki tłuszczu na spianata piccante!)
Jeśli chcesz taki u siebie – robię limitowaną serię, pisz DM.

Back to you with a new project! 🏡🪴✨
Commissioned by the , I created a comprehensive visual identity for the Gdańsk Neighbourhood Houses and Clubs (in Polish Gdańskie Domy i Kluby Sąsiedzkie) – a local initiative focused on building community ties between residents. I independently developed the main logo along with a flexible system that allows it to be combined with individual marks for each club. This approach ensures consistency while remaining adaptable and open to evolving the concept.

The concept is based on simple, geometric forms that are both symbolic and functional. The first letters of the name were transformed into graphic symbols – „D” became smiling faces, „S” a radiant sun, and „K” the shape of a small house. These elements were arranged on a modular grid, creating a dynamic visual language that can grow and adapt. The shapes allow for small, illustrative narratives – for example, „S” also becomes a cookie, and a circle transforms into a clock – opening up possibilities for further icon and illustration development.