Uniforma

Rebranding the required not only an understanding of its curatorial ethos but also the ability to navigate a truly complex ecosystem of content, initiatives, and narratives.

Behind the new identity stands a fully developed, strategic system - both visual and operational - designed to match the scale of the Foundation’s work.

As part of the project, we delivered:
→ more than 150,000 characters of editorial content shaping a coherent brand narrative,
→ an extensive, smoothly functioning website with nearly 200 individual pages, including a complete archive and art collection,
→ modular social media assets, presentations, and communication templates.

This project sits at the intersection of architecture, art, education, culture, and social engagement - and demanded tools typically reserved for large-scale transformations. The result is a platform rather than just an identity: one that doesn’t seek attention but gives structure; one that elevates content instead of overshadowing it.

A project of this scale required strategic thinking, precise coordination, and a team capable of weaving many worlds into one clear, meaningful expression.

The team behind the project:
Brand art direction & design: Michał Mierzwa, Ania Morawiak, Maria Majewska
Web Design: Maciej Mach, Zuza Wasiak, Marta Jaśkowiak
Web development: Maciej Mach, Marta Jaśkowiak
Project photography: Kuba Szopka
Copywriting: Michalina Neumann
Project management: Małgorzata Antczak

Art pieces from the private collection of the Voelkel Foundation