Matylda Setlak All 4 Comms

Choosing influencers in Poland is no longer just about who has the biggest audience. 📣

The market has become far more sophisticated.
Today, the strongest influencer campaigns are built around:

→ trust
→ audience fit
→ authenticity
→ shared values
→ long-term relationships
→ strategic creator roles

And in many cases?
Smaller creators outperform the biggest names. 👀

If your brand is planning influencer marketing in Poland, these are the factors that truly matter in 2026.

Swipe through for a practical guide to choosing the right influencers for the Polish market 🇵🇱
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🌍 Since 2006, we’ve helped international brands understand Poland and grow through strategic communication 🇵🇱
From PR and influencer marketing to local consumer insights, market entry strategy and brand positioning — we help global brands navigate the Polish market more effectively.

📩 DM me
📞 +48 788 252 651
📧 [email protected]

Poland is one of Europe’s most digital — and most sceptical — consumer markets. 🇵🇱
People don’t trust brands just because they are visible.
POLES TRUST BRANDS THAT ARE CONSISTENT, CREDIBLE, AND VALIDATED BY OTHERS. 💯
IN POLAND, SALES FOLLOW TRUST — NOT THE OTHER WAY AROUND.
A few insights from our daily work with international brands entering the Polish market ↓ 😎
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🌍 We’ve been helping international brands grow in Poland since 2006 🇵🇱
If you need PR in Poland:
📩 DM me
📞 +48 788 252 651
📧 [email protected]