Search Engine Lounge

I'll share with you 5 tips to help you reduce the risk of upcoming Google update called "Helpful Content Update".

What I did and what you can do?

Let me share mine first.

I've deleted many articles that don't follow the guidelines of the recent update.

Those contents include:

Release dates:
Recently, I wrote a couple of articles on products' release dates but now Google announce that content promises to answer a question that actually has no answer, such as suggesting there’s a release date for a product, movie, or TV show when one isn’t confirmed. So I had to delete them.

Irrelevant articles:
Some of the articles on one of my sites were irrelevant that doesn't match the exact niche. I removed them as well. Google this time focused on relevancy.

Just to give you an overview of the "Helpful Content Update", it will target sites:

1. Who follows search volume alone, and doesn't provide top-notch, high-quality content that can really help users.

2. Those who use automation to pump out a lot of lower-quality content just to target queries with search volume. Talking about the AI content based sites with thousands of articles.

3. Who just summarize what others are saying and don't provide unique insights into what you know about the product or a topic. Once again, talking about AI content based sites.

4. Those who artificially increase word count believe that Google will reward them for it. Adding fluff content (any general information or details that fail to add value to your content) to your content won't work any more according to the Helpful Content Update.

5. Those who overpromise and underdeliver. As I discussed above, don’t promise an answer to a question that has no answer. Simple is that.

Remember this is a site-level quality algorithm that can impact an entire site if most of the articles on your sites do not follow the guidelines shared by Google.