ORM Digital Solutions

⏰ Want a quick 20-minute SEO boost? And you don't need to be an expert!

Engage your social media team for this one! 🚀

🧨 Don't wait for users to search keywords; be proactive with them.

Turn SEO data into a powerhouse for your social strategy and connect with your audience before they hit Google.

Remember, SEO insights go beyond website optimization.

Follow these steps:

1. Check Google Search Console (GSC).

2. Identify keyword themes reflecting your audience's needs, concerns, and interests.

3. Address these themes on social media. Your followers probably share these questions.

4. Align social content with your audience's interests, guided by SEO data. Direct them to your helpful site pages!

Boost your SEO-game through social media magic! 🎩✨

📅 Mastering seasonal e-commerce SEO is all about timing.

Unlock success with these 4 golden rules:

1️⃣ Start Early: Plan 3-4 months ahead. Early discussions are key for thorough strategy ex*****on.
2️⃣ Data-Driven: Analyze year-over-year data to anticipate market shifts and trends, guiding your strategy.
3️⃣ Adapt Keywords: Tailor keywords based on seasonal search behavior, progressing from informative to transactional.
4️⃣ Optimize On-Page: Create unique landing pages for campaigns, optimizing layout and speed for peak season.

While we soak up summer, remember that Halloween is around the corner.

Seasonal SEO waits for no one!

Share your seasonal SEO insights! 🍁🕸️🍂

Unlock the power of SEO keywords in 2023 with these 7 types:

1️⃣ High Intent: Ready to buy, specific solution, conversion potential.

2️⃣ Medium Intent: Researching options, aware of problem, decision mode.

3️⃣ Low Intent: Learning, educational content, exploring ideas.

4️⃣ Short Tail: Broad, competitive, high volume, longer ranking.

5️⃣ Long Tail: Specific, targeted, quicker ranking, lower competition.

6️⃣ Brand: Company-specific, prioritize organic ranking.

7️⃣ Clusters: Grouped intent, multiple keywords, content strategy.

But remember, strategy is key:

> Home & important pages for high intent.

> Blog content for medium & low intent.

> Focus on long tail & cluster keywords.

> Monitor and own your brand keywords.

> Implement a keyword tracking system.

> Regularly enhance your content.

Let's spread keyword knowledge! ♻️

P.S. Follow me for daily SEO insights at 5:30 pm EST. 🔥

🚀 3 strategic principles for SEO:

1- More shots on goal: Increase your chances to move the needle by having several projects going. But watch out for project overlap that may hinder incremental measurement.

2- Lean into your levers: Identify what moves the needle - more content, pages, links, better UX, etc. If you don't know your levers, you have none.

3- Measure impact on north star: Find an SEO metric that drives the business's north star metric (e.g., # sign-ups). Focus on what grows that key metric.

Agree with these SEO principles? Share your thoughts! Let's optimize our strategies for success. 🚀📈

🛑 Stop! Business owners DO NOT care about SEO and terms like:

Fixed double H1s

Yoast traffic lights

Semantic networks

Optimized your page

JavaScript meltdown

Redirect 'gold' chains

"We're the best agency"

1- They want the bigger picture:

How do we grow market share?

What are the resources needed?

What is the overall growth strategy?

Where can our budget be allocated?

Can we dominate competitors over time?

2- Also the smaller picture:

Does UX need to change?

What topics are we pushing?

Does it require help from other departments?

Competitors are taking market share with new topics

3- Let's cut out the noise:

There's a lot of noise in the industry

SEOs are organic growth advisors, not H1 editors

Brands want growth, not re-read blog posts on how to do SEO in 2023

C'mon, SEO is quickly shifting.

We need to stay on track, cut out the noise, and adapt to any changes that arise 🏄‍♂️

Agree?

👑 We've all heard that 'Content is King' when it comes to SEO. But, without a culture of testing, even the best content may never be crowned. 👑

Finding out what works is key to success.

Here are 3 reasons you should ALWAYS be testing:

1️⃣ Unveiling Insights: Testing reveals what truly works, refining strategies and avoiding unnecessary waste of resources.

2️⃣ Keeping Up with Algorithms: Regular testing helps understand algorithm shifts and adjust SEO strategies accordingly.

3️⃣ Competitive Edge: SEO testing gives you an edge over competitors, optimizing your SEO in line with user behavior and market trends.

SEO is a dynamic playground where those who test, learn, and adapt, end up wearing the crown 👑